Most women have no clue how attraction works.

They believe what they read in women's magazines.  They think it must have to do with the clothes they wear, the beauty products they buy, their youthfulness, their figure, or their ability to be "sexy."

So they develop a plan of attack.

They decide that, if they want to attract men, they must first make themselves beautiful.  Get a makeover.  Lose weight.  Buy new clothes.

I know this from experience.  When I was a teenager, I was so pathetically unattractive that I made myself a checklist to accomplish over the summer.

1. Grow hair longer.
2. Get contact lenses.
3. Lose 10 pounds.
4. Go shopping in Eugene (a city hours away, known for its shopping malls).

Did getting contacts, growing my hair out, or losing weight make me more attractive?

Nope.

I was still the same dumpy, spotty-faced, socially awkward teen I always was.

The Beautiful Lie

Trillions of dollars are made every year from the female desire to be beautiful.  Cosmetics companies play on our fear of growing old, allowing us to believe that our crows feet and wrinkles make us less attractive.  Diet companies promise us the perfect bikini body.  Magazines spend endless pages showcasing fashions for us to covet.

We believe, beyond the shadow of a doubt, that the way we look is crucial to our success in life.

We believe, beyond the shadow of a doubt, that the only way we can improve our looks is by spending money (on diets, gym memberships, spa weekends, plastic surgery, and so on).

That's a lie.